Monday, November 24, 2008

labels.

The other day at lunch I climbed in the back of a co-worker's car and immediately spotted a soup can (container, rather) that had the word, CHUNKY stretched across it with HEARTY a bit smaller just under it.

I immediately gagged a little bit and was distraught at this attempt to market the soup in the container. Nothing in me wanted to buy this soup and I definitely did not want to eat it. Ever. Actually, I didn't even want to see said soup that was hidden beneath the label.

Looking at that label got me to thinking about how I describe people to those who may or may not know them. One of my most-used phrases is, "bigger, but not bigger." And quite often I throw out, "you know, the girls I hang out with in Dallas."

Bigger, but not bigger? I should slap myself for that one. If anyone I know was ever describing me like that to someone, I would promptly be offended and cross them off any Christmas card lists that I hope to have in the future.

The other moniker of girls I hang out with in Dallas, is just plain dumb, because I hang out with upwards (on a good week) of four to six girls in Dallas and each of them are unique in their own way and should be described as such.

All of that being said, the chunky soup label made me realize that like soup, people must be marketed well, too...you know in order to pad your facebook friends and g-chat lists.

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